Our Case Studies
Here’s a flavour of some of the work we can talk about. There’s much more we’ve done that is confidential.
Craft operates at the intersection of how audiences interact with media, entertainment and technology. Sometimes we help our clients at a zoomed out level, delivering cultural insight and/or informing audience strategy.
Other times, we are more focused into the detail of content development, matters of ED&I or answering specific questions around sport. Often we combine several of these types of work into a holistic package.
CASE STUDIES
AUDIENCE STRATEGY
Reuters Institute for the Study of Journalism
The Kaleidoscope: Young People’s Relationships with News
Reach
Young People's Relationships with Digital News
BBC
Beyond The Bubble: Reaching Underserved Audiences
Warner Brothers Discovery
discovery+ pan-European Launch
CULTURAL INSIGHT
Channel 4
Beyond Z: What It's Really Like to Be Young in the UK
BBC Studios
Modern Love
Warner Brothers Discovery Understanding Male Craftsmen
BBC
Keep the Faith: Reimagining Religion, Philosophy & Ethics
The Cabinet Office
Narratives and Counter-Narratives of Radicalisation
content development
BBC Studios
Captivated: What Drives Fandom?
Channel 4
Young People & Factual Content
ITV
Reality Check: Evolving Structured Reality
ITV
Dramatic Effect: Drama in SVOD
BBC Studios
Tearing Up the Script: Developments in Global Scripted Content
SPORT
The England & Wales Cricket Board
Developing The Hundred: Youth Culture & Local Identity
The R&A
Reimagining The Open Championship
Warner Brothers Discovery
The Power Of The Olympic Games
Twitter
Integration into the Football Experience
MEDIA
Thinkbox
Screen Life 3: Advertising Everywhere
BBC
Emerging Social Platforms
Credos/Advertising Association
Trust & Favourabilty in Advertising
Credos/Advertising Association
Advertising’s Social Contribution
ED&I
UK Coaching
Experiences of Underrepresented Coaches NB this should link here
Sport England
Class Barriers to Activity
Ofcom
Representation and Portrayal at the BBC
Channel 4
Understanding Young Ethnically Diverse Audiences
The FA
Minority Report: Reporting of Discrimination in Grassroots Football
