We are Craft.
An award-winning strategic insight agency.
featured studies
Kind Words
“When we were looking to field our fast-turnaround study around our new DTC proposition, we knew we needed an agency with rock-solid credentials. But more importantly, we knew we needed partners who grasped the bigger picture and would get us from what, to so what, to now what – at speed. Konrad and team have delivered on every point, confidently managing our complex, multi-market study with myriad stakeholders and uncovering real insights for our business.
Craft are not simply a safe pair of hands, they’re a smart pair of hands.”
Eva Durden, Vice President, International & EMEA Insights
Warner Bros. Discovery
“Craft were commissioned for a highly complex multi-agency project.
They led the structuring and sense-making, developing the stories and producing useful model after useful model for thinking about the insights.
The result was a hugely powerful psychological and behavioural framework.
The work has been used and warmly received across the BBC, and by the Director General himself.”
Simon Williams
BBC