In the age of AI, big data and machine learning, we believe there’s still plenty of room for people.
We put human truths at the heart of business decision-making.
What do we do?
We focus mainly on the entertainment, technology and media sectors, but that entails a myriad of subjects, audiences and skills. In recent times we’ve witnessed and heard from people all over the world, covering topics as diverse as apps, TV channels, cricket, love, terrorism, religion and politics.
We don’t really like to be pigeon-holed. We apply our intelligence and that of the people we meet to a wide range of business issues. If you like what we do, please do get in touch - we’d love to hear from you.
We are method-neutral and agnostic - ethnographic, qualitative and quantitative, digital and face-to-face.
Most of our work is mixed-method. We use the right tools for the right job, creating bespoke research solutions to fire our and our clients’ imaginations.
For us the main thing is to get as close to the right people and their truths as we can, get under their skins and understand their minds. We’ve a well-earned reputation for innovation in collecting data.
While we guarantee the highest standards in data collection, we also know that obtaining responses and participation is one third of the battle.
We pride ourselves on bringing acumen to our analysis and interpretation. That means listening to our clients as much as our participants.
And the final piece of the jigsaw - compelling communication. Beautiful decks, impactful films, posters, factsheets. We do them all and more.