Our Achievements
While we're happiest when our work is doing the talking, having impact in our clients' businesses, it's always nice to be recognised by the industry. We are proud to say that we've a long track record of award wins and nominations.
Kind Words
“When we were looking to field our fast-turnaround study around our new DTC proposition, we knew we needed an agency with rock-solid credentials. But more importantly, we knew we needed partners who grasped the bigger picture and would get us from what, to so what, to now what – at speed. Konrad and team have delivered on every point, confidently managing our complex, multi-market study with myriad stakeholders and uncovering real insights for our business. Craft are not simply a safe pair of hands, they’re a smart pair of hands.”
Eva Durden, Vice President, International & EMEA Insights
Warner Bros. Discovery
“I can thoroughly recommend Craft as an agency who approach research challenges in a highly intelligent and thoughtful way that always results in illuminating and actionable insight. From start to finish they consider the problem carefully, design an appropriate and realistic solution, and bring together the insight into a clear narrative that lands messages and suggests concrete next steps.
Their work unlocks insight that still resonates and influences decisions long after projects are completed. Their communication and outputs (written material, presentation slides, video) are first class, helping us engage a range of internal stakeholders. ”
David Bunker, Head of Audiences - Television
BBC
“Craft’s work combines a deep understanding of the brief, sound technical expertise and an innovative, engaging approach. Their project management is impeccable, and I trust them to work without the need for supervision and support. Their recommendations are drawn from a deep level of human insight because they genuinely care about gaining an understanding of human behaviour.”
Seirian Hanner
VISA
“Craft were commissioned for a highly complex multi-agency project. They led the structuring and sense-making, developing the stories and producing useful model after useful model for thinking about the insights. The result was a hugely powerful psychological and behavioural framework. The work has been used and warmly received across the BBC, and by the Director General himself.”
Simon Williams
BBC
This comprehensive, wholly actionable study changed everything when it came to our strategy for reaching young viewers with factual and current affairs content. It fundamentally changed our understanding of young people, directly informing editorial and marketing strategies for attracting this increasingly hard-to-reach audience. It has directly impacted investment decisions worth £10 million over three years, part of a strategy to double audiences to All4 by 2025 and safeguard our future. Commissioning briefs to the production industry, for content ideas that are now in production, were inspired by Craft’s insights. Programmes will shortly see the light of day on All4. Our new strand, Untold, was also informed by the work.
David Benabo, Senior Research Manager
Channel 4
“Craft bring a freshness of perspective, approach and delivery which yields results.Their bespoke approach to the use of research in illuminating business issues, combined with their extensive media experience, audience understanding, and sensitivity towards creativity have delivered business-changing insights to Channel 4 on every project in which they have been involved.”
James Hamilton
Channel 4
“We originally chose Craft because of their innovative methodologies. But we were delighted to have worked with them on many more levels. They are great storytellers, mixing research with cultural insights to deliver quick turnaround, high impact work. Their insights and collaterals were critical in supporting our marketing around the World Cup and continue to inspire and inform.”
Mathew Taylor
Twitter
“The Hundred has been built with an innovative spirit and thorough audience understanding. Our strategy has from day one been focused on driving significantly more reach for cricket, building a competition and teams which are tightly focused on younger audiences, overcoming barriers to the game. Craft grasped the brief immediately and intuitively, piloting us through this critical piece of work. Their approach has been crucial to The Hundred’s development and that of the team identities. Craft's expertise has made them a respected part of the team driving The Hundred towards success.“Cricket has a complex, established network of stakeholders. Navigating it is challenging. We had to commit to a watertight, insight-led approach, collaborating and consulting with the network at key stages throughout. Craft embraced the opportunity to engage our colleagues, making them part of the process. The Hundred has not been without its detractors and Craft's ability to instil confidence in our stakeholders, through a combination of creativity and rigour, sets them apart. As we look forward, we can be confident we have built a compelling product to reach our audience and business ambitions."
Rob Calder, Commercial Director
The Hundred
