Welcome to C³
C³ is Craft’s window into digital culture. It’s where we study the intersection of culture, content and commerce.
Each wave offers the latest insight into an aspect of digital culture, how consumers are engaging with it and the opportunities for brands and business.
C³ - Social Commerce
Date & Time: TBC
C³ - The Gig Consumer
Date & Time: TBC
C³ - Old Meets New
Date & Time: TBC
C³ - Female Gamers
Date & Time: TBC
C³ - Social Entertainment
Date & Time: TBC
Every two months you’ll hear the project team and industry experts share the findings from a bespoke study exploring a different topic.
You’ll also be able to visit this site to download presentation content and access films shining a light on each topic.
C³ - esports culture
View the summary video
Come with us on a journey into the culture of esports fandom and the opportunities that lie within.
Using the latest in mobile ethnographic tools we’ve been experiencing the world of esports fandom through the eyes of esports fans in the UK, USA and Canada. We’ll be putting some hard numbers on the opportunities through a robust quantitative survey of gamers and esports fans in each territory.
Soon we’ll be branching this study out across more markets. But for now, come join us to find out the nature of esports fandom and what that means for brands aiming to operate in this exciting culture.
See our full webinar below: