We are Craft.
An award-winning strategic insight agency.

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Kind Words

“When we were looking to field our fast-turnaround study around our new DTC proposition, we knew we needed an agency with rock-solid credentials. But more importantly, we knew we needed partners who grasped the bigger picture and would get us from what, to so what, to now what – at speed. Konrad and team have delivered on every point, confidently managing our complex, multi-market study with myriad stakeholders and uncovering real insights for our business.

Craft are not simply a safe pair of hands, they’re a smart pair of hands.”

Eva Durden, Vice President, International & EMEA Insights
Warner Bros. Discovery

“Craft were commissioned for a highly complex multi-agency project.

They led the structuring and sense-making, developing the stories and producing useful model after useful model for thinking about the insights.

The result was a hugely powerful psychological and behavioural framework.

The work has been used and warmly received across the BBC, and by the Director General himself.”

Simon Williams
BBC